Segments

Group Accounts into Segments to deliver tailored benefits — VIP rates, student perks, fee waivers, and personalized rules across Portfolios.

A Segment is a group of Accounts that share a characteristic, such as a product tier or a customer type. Financial institutions use Segments to apply tailored rules, services, and conditions to each group.

Each Segment has a Segment ID, a unique identifier. Financial institutions use this ID to track and manage each Segment.

Examples

• Black or diamond (Cards): a premium group of card accounts for customers who want exclusive benefits.

  • Included benefits: VIP lounge access, insurance coverage, a dedicated concierge, and loyalty rewards.

• Student account (Banking Accounts): a group of banking accounts for students.

  • Included benefits: no account fees, cashback on education purchases, and discounts on cinemas and events.

Segment structure

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• Segment > Accounts: You tag each Account with a segmentId (a Segment UUID) to add it to a Segment.
• A Segment belongs to one Ledger. Accounts in different Portfolios can share the same Segment.

Key characteristics

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• Segments give you a scalable way to apply tailored policies to Accounts.
• A Segment can include many Accounts.

Managing Segments

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You manage your Segments through the API or Lerian Console.

Via API

• List Segments — View all Segments in your workspace.
• Retrieve a Segment — Get the details of a specific Segment.
• Create a Segment — Register a new Segment.
• Update a Segment — Edit an existing Segment.
• Delete a Segment — Remove a Segment you no longer use.

Via Lerian Console

You view, create, edit, and delete Segments on the Segments page in the Midaz Module of Lerian Console.

Learn more in the Managing Segments guide.